Creative Critical Reflection

Name: Zeyn El-Ali

Creative Critical Reflection

 1. How does your product use or challenge conventions AND how does it represent social groups or issues?

My product challenges conventions by showing that sadness can be solved almost immediately. This is done by displaying sad people who are instantly cheered up by the song played. It represents the social group of people who struggle with depression and represents the issue of depression.


2. How does your product engage with audiences AND how would it be distributed as a real media text?

My product engages with audiences by bringing a cheerful and positive mood into the viewers' lives. It would be distributed as a real media text in commercials which could be displayed on television streaming platforms, website ads, etc.


3. How did your production skills develop throughout this project?

My production skills developed exponentially throughout this project. Not only did I gain even more experience acting in different forms of media, I also gained experience trying out different camera angles, shots, and even equipment. I learned how to utilize equipment such as a tripod and an iPhone. I also learned how different camera angles and shots can affect the mood of the video. 


4. How did you integrate technologies -- software, hardware, online -- in this project?

I integrated online technologies such as the app 'CapCut' to edit the music video after I finished filming with my group. This assisted me to add effects and transitions to make the entire video smoother and more appealing. I also used an iPhone 14 Pro to film the music video along with a tripod. I used the tripod to hold the iPhone in positions that I could not previously reach. This helped tremendously as I was able to get certain shots and angles that created an even better music video.




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